Company Development History

A decade of dedicated cultivation, forging ahead towards the light! Hightop Group composes a new chapter in the integration of cross-border trade and manufacturing.

From our joint commencement in 2015 to the relocation of our headquarters in 2025, a decade of weathering storms and a decade of relentless endeavour. With a global vision guiding our industrial strategy and an innovative spirit driving our development, Hightop Group has evolved from its origins as a Sino-foreign joint venture into a comprehensive conglomerate integrating R&D, production, trade and services. We have written a remarkable chapter of transformative growth within the realms of cross-border e-commerce and mechanical manufacturing.

In 2015, Shandong Hightop Machinery Co., Ltd. was jointly established with China National Machinery Co., Ltd. of the United Kingdom, formally embarking on a journey of ‘walking hand in hand’. The following year, the company pioneered the establishment of an online digital promotion and operations centre, laying the foundation for global business expansion. In 2017, the enterprise introduced advanced management philosophies to restructure its business model, successfully securing EU CE certification. This led to the establishment of its subsidiary, Shandong Zhongmoshen Machinery Co., Ltd. Furthermore, the company earned the title of ‘Pioneer Enterprise in New Foreign Trade’ through its outstanding export performance, achieving a sixfold increase in operational results compared to the previous year and marking its first major leap forward in its development history.

Amidst the tide of rapid development, Hightop Group has steadfastly upheld the ethos of ‘striving for excellence and integrity as gold’. In 2018, the global cross-border e-commerce division was established, with the successful registration of the HIGHTOP MACHINERY and CNMC trademarks. The company became the sole foreign trade enterprise in Jining to be honoured as an ‘Ace Corps’ in the ‘Hundred Corps Campaign’. In 2019, SGS and TUV certifications alongside product design patents were secured. Monthly GMV revenue from online trade credit insurance surpassed US$1 million, with performance growing 3.6-fold year-on-year, demonstrating formidable market competitiveness. In 2020, the original Hightop Machinery was upgraded to a group company. Overseas warehouses were established in four countries including Russia and Spain, while simultaneously expanding into product R&D and manufacturing. This move extended into upstream supply chains, achieving a transformation from a trading enterprise to an industrial group.

Entering a phase of high-quality development, Hightop  Group has boldly scaled new heights with a spirit of ‘ambitious endeavour and living up to expectations’. In 2021, the company secured ISO9001 quality certification and French Intertek accreditation, was named an Alibaba Annual Top Merchant, established new overseas warehouses in Germany, the UK and Saudi Arabia, and featured on local news broadcasts as Jining's first enterprise to implement the ‘9710’ model. Following relocation to the Economic Development Zone in 2022, the company received on-site guidance and recognition from municipal and district-level leadership. In 2023, it was honoured as an Outstanding ‘Specialised, Refined, Distinctive and Innovative’ Enterprise in Jining, garnering coverage from mainstream media including Southern Metropolis Daily and China Daily. By 2024, Hightop had secured its place among Shandong Province's Specialised, Refined, Distinctive and Innovative SMEs, expanded its production base to over 10,000 square metres, and grown its workforce to exceed 700 employees.

In 2025, Hightop Group relocated its headquarters to a new site on Xinyuan Road. The production company was honoured with the title of ‘First-Quarter Incentive Enterprise for a Successful Start’, embarking on a new chapter of development with a renewed spirit of ‘forging ahead’. Over the past decade, the Group has evolved from a single trading company into an industrial conglomerate with multiple subsidiaries, overseas warehouses spanning numerous global regions, and a portfolio of international certifications and patents. It has achieved sustained high-speed growth in performance, accumulating dozens of honours and qualifications.

Standing at a new historical juncture, Hightop Group shall steadfastly uphold its founding principle of ‘Collaborative Excellence, Shared Success’ while deepening its commitment to cross-border e-commerce and mechanical manufacturing. We shall continuously enhance our products' core competitiveness and expand our global market footprint, advancing with steadier strides and greater vigour to compose a new chapter in our corporate development and forge an even more splendid tomorrow!